- 相關(guān)推薦
區(qū)域零售業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析及策略研究-以甘肅省為例
畢業(yè)論文
區(qū)域0售業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析及策略研究——以甘肅省為例
摘 要：自“入世”以來(lái)，我國(guó)0售業(yè)走完3年的過(guò)渡期，實(shí)現(xiàn)了全面對(duì)外開(kāi)放，國(guó)內(nèi)外大型0售企業(yè)逐步將競(jìng)爭(zhēng)的關(guān)注點(diǎn)由東向西遞級(jí)推進(jìn)。本文以甘肅省為研究對(duì)象，在內(nèi)資不斷爭(zhēng)奪市場(chǎng)份額、外資計(jì)劃搶占市場(chǎng)空間的競(jìng)爭(zhēng)態(tài)勢(shì)中，運(yùn)用美國(guó)著名戰(zhàn)略專家邁克爾·波特教授提出的競(jìng)爭(zhēng)理論，對(duì)區(qū)域0售業(yè)的競(jìng)爭(zhēng)結(jié)構(gòu)，即5種結(jié)構(gòu)性因素所產(chǎn)生的互動(dòng)力量的影響進(jìn)行經(jīng)濟(jì)分析。選擇進(jìn)攻或防御行動(dòng)的競(jìng)爭(zhēng)策略，為自身確定1個(gè)可防御的地位，以抵御企業(yè)所面對(duì)的各種競(jìng)爭(zhēng)力量，從而取得可持續(xù)、較高的利潤(rùn)。
關(guān)鍵詞：0售業(yè)；競(jìng)爭(zhēng)結(jié)構(gòu)；波特競(jìng)爭(zhēng)理論；策略
Regional competition in the retail structure analysis and strategy -- in Gansu Province
Abstract: Since joining in the "WTO", Chinas retail ended three-year transitional period and achieved a comprehensive opening up to the foreign. Domestic and foreign large-scale retail enterprises now push on the focus point of competition from the east to west progressively. Based Gansu Province to study the object, during the market space, extrinsic Capital made plan s to occupy the market room. Use of theory of competition of well-known American strategy expert Professor Michael Porter, to analyze the regional retail’s five competitive structure factors, which have interaction strength of impact, than choosing offensive or defensive operations competitive strategy to define a defensive position.So enterprises can deal with all kinds of competition freely and achieve a sustainable and higher profits.
Keywords : retail; competition structure; Porters theory of competition; Strategy.
.................
【區(qū)域零售業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析及策略研究-以甘肅省為例】相關(guān)文章：
研究聚類分析的甘肅省工業(yè)行業(yè)結(jié)構(gòu)03-03
網(wǎng)上銷售競(jìng)爭(zhēng)策略分析03-22
價(jià)格博弈下的超市競(jìng)爭(zhēng)策略分析03-20
價(jià)格策略比較分析研究03-28
保險(xiǎn)產(chǎn)品營(yíng)銷組合與競(jìng)爭(zhēng)策略研究03-13
零售業(yè)客戶忠誠(chéng)度與營(yíng)銷策略分析03-06