商務(wù)英語BEC中級考試口試部分綜合指導(dǎo)七
第七課時(shí)
第六講
�、� Life English
eating
1.I am hungry.
I’m hungry as hell.
I’m hungry as a wolf.
I’m starving.
I’m starved.
I feel like I’m starving to death.
My stomach is empty.
My stomach is growling.
I could eat like a horse.
2.I’m really hungry.
I’m feeling weaker by the moment.
I need to eat something nutritious.
3.Let’s eat.
Let’s dig in.
Let’s pig out.
Let’s mounch out.
Let’s chow down.
Let’s indulge ourselves.
4.It’s delicious.
It tastes great.
It’s out of this world.
This meal is fit for a king.
This meal was made in heaven.
I couldn’t ask for a better meal.
5.I’m full.
I’m stuffed.
I can’t eat another bite.
I ate too much.
I need to take a rest.
I need to take it easy.
Invite sb. to dinner
1.It’s on me.
It’s my treat.
Be my guest.
Let me pay the bill.
Let me foot the bill.
Let me pick up the check.
2.Pick your position.
Select what you like.
Choose whatever you wish.
It’s your choice.
It doesn’t really matter to me.
I don’t have any preference.
3.Can I get you something?
Do you need anything?
What would you like?
Are you hungry now, or would you like to eat later?
I’d like to invite you out to dinner.
Do you have any preference?
4.I’m easy to satisfy.
I’m easy to please.
I have simple tastes.
I don’t need any fancy food.
I don’t need anything special.
McDonald’s would do me fine, if it’s OK with you.
5.What do you recommend?
What do you suggest?
What do you think is best?
What’s good today?
What’s your most popular dish?
What’s this place famous for?
�、� Presentation Topics
Business Premises
WHAT IS IMPORTANT WHEN…?
RELOCATION A BUSINESS
l LOCAL WORKFORCE AVAILABLE
l LOCATION OF SITE
WHAT IS IMPORTANT WHEN…?
CHOOSING RETAIL PREMISES TO RENT
l LOCATION
l LENGTH OF CONTRACT
Key points: location of the premises; local workforce; rent a premises
Local workforce:
Might technology support and skilful workforce are the two crucial elements leading a modern enterprises to success. So when locating a business, the management people in the business got to consider local workforce.
Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.
The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch, Volkswagen cars)
Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require the company to maintain a strong research and development team, which are normally the more valuable assets of the company.
When locating a business, the managers need to consider whether the local workforce is capable of producing such a strong R&D team.
Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companies choose China as their manufacturing base)
Location of the business site:
Consider the following issues:
Whether it is convenient and easy for raw material supply and transporting out the products.
Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.
Whether it is convenient for most of staff to go to work
The property price there
Environmental issues
Planning permission
Tax liabilities
The length of the contract:
a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.
Marketing
WHAT IS IMPORTANT WHEN…?
AIMING TO REACH NEW MARKETS
l MARKET RESEARCH
l ADVERTISING
WHAT IS IMPORTANT WHEN…?
ADVERTISING A NEW PRODUCT
l TARGET MARKETS
l CHOICE OF MEDIA
Market research:
Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user.
Marketing research is always the first step before the company gets into the market.
The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.
Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers’ needs.
E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …
E.g. Pizza, Pasta…
Talking about Market Research
Advertising:
Advertising is the most useful way to propagandize a company’s products and make them known to the public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)
When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the target market.
Choice of media: see Advertising Strategies.
�、� Business Dialogue
1) Market Potential
Andy: Thank you for your interest in representing our product.
Janet: I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.
Andy: What are your initial thoughts of our computers in China? Is there a market?
Janet: I am very optimistic about the market opportunities in China.
Andy: We agree. Based on our initial market research the findings are very positive.
Janet: I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand its Phenomenal growth.
2) Target Market
Michael: Our target market is large corporations and government agencies. They have the most need for our computers.
Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.
Michael: I see from your resume you tell us about your experiences with these companies in China?
Ann: I have held numerous management positions and been responsible for nationwide sales for IBM.
Michael: Can you elaborate on your sales experience?
Ann: I was responsible for building a sales team from 10 to over 150. Sales during my tenure increased 150%.
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