美國留學廣告學專業(yè)介紹
一、美國廣告學分支專業(yè)
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
二、美國廣告學主要課程內(nèi)容
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
三、美國廣告學研究生職業(yè)前景
就業(yè)方向：廣告設(shè)計人員，企劃人員，美術(shù)指導，，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場：廣告代理公司，傳媒業(yè)，或者組織機構(gòu)的市場策劃，研究機構(gòu)等。
通過上面對美國廣告學研究生申請及就業(yè)的'解讀，相信對于很多計劃申請美國廣告學的學生可以參考上面的信息來提前做好申請美國研究生的準備和規(guī)劃。
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